Jul 13, 2022
In Self Help Forum
According to a survey conducted by Gartner, an international research organization, on the chief marketing officer (CMO) of major companies: the average marketing management spends 26% of the marketing budget in marketing technology (Martech), which shows that enterprises attach importance to marketing technology; and automated marketing (Marketing) Automation), and is a popular fried chicken in the field of marketing technology in 2020. In the previous article , we have introduced the reader to: What is automated marketing? What advantages can automated marketing bring? In this article, we will further explain: Workflow for Automating Marketing The Optimized Way of Automated Marketing Tools The Myth of Automated photo background removing Marketing Workflow for Automating Marketing Initially, with automation tools, the workflow of the marketing team can be roughly described as follows: The marketing team acquires potential customers through the official website, email, social media, etc. The marketing team collects potential customer data and establishes a Database Marketing team to focus and target potential customers The marketing team provides customized marketing content for different customer groups Automated tools execute marketing campaigns at the right time based on the data Automated tools monitor cross-platform marketing effectiveness and compile analytical reports The marketing team reviews the analysis results and makes adjustments and optimizations After understanding the basic contours, we will further explore the workflow of the automation tool: The workflow of automated marketing consists of Triggers and Actions . Triggers: Refers to the actions that potential customers take because of their interest in a brand. Corresponding action: Refers to the brand's response to the trigger point. The marketing team must envision various trigger points in advance and design the corresponding actions, and the automation tools will execute the marketing activities accordingly. For example: When a user registers as a member of the apparel website, the automated tool will send an email with the "First Purchase Free Shipping" discount code; or, if a user applies to participate in the webinar, the automated tool will send the seminar related white papers. The above "registered members" and "apply for seminars" are the trigger points; and sending the discount code and white paper is the corresponding action.