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salma akter
Jul 30, 2022
In Self Help Forum
As a hot new retail benchmark, why can Hema Xiansheng become an internet celebrity? In addition to the innovative business model, Hema has enough eye-catching places just from the product experience and operation strategy of Hema APP. 1. Market analysis After the reshuffle from 2016 to 2017 and the addition of giants such as Ali and Tencent, the fresh food e-commerce market has gradually entered a period of stable growth. The fresh food e-commerce industry is still a blue ocean, but the elimination is still going on. 1. Industry Analysis (1) Scale of fresh food market ​ Although the growth rate of the fresh food e-commerce market has slowed down, In August 2018, under the combined effect of business email list seasonal factors and promotional activities, fresh food e-commerce continued the growth trend of the previous month, with a monthly active number of 19.202 million , a month-on-month increase of 7.2% . (2) Development trend In the early days, the entire market was dominated by vertical fresh food e-commerce platforms. In recent years, with the addition of giants, comprehensive e-commerce platforms have gradually occupied the first echelon. The model is more diversified, the combination of online and offline is getting tighter, and the market competition is becoming more and more intense. (3) Business model From the current point of view: the coexistence of multiple models, the multi-faceted layout of giants, the eye-catching performance of comprehensive e-commerce, and the emergence of emerging models. 2. User Analysis (1) User attribute analysis Geographical distribution As the current coverage of C-side cold chain logistics is mainly concentrated in first- and second-tier cities , and the consumption level of first- and second-tier cities is relatively high. Among Chinese fresh food online shoppers, users in first-tier cities accounted for 41.4%, and users in second-tier cities accounted for 40.4%. age distribution ​ Income distribution ​ People with middle and high incomes are the main consumers of fresh commodities,
Why can it become a fresh food e-commerce Internet celebrity? content media
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